Case study · Automotive · Colombia
Click Autos
A multi-brand dealership with attribute search and simulated financing
Click Autos is a multi-brand dealership in Medellín. Selling cars online is nothing like selling products: every unit is unique, buyers filter on very specific attributes, and the first thing they always want to know is the monthly payment.
The starting point
A used-vehicle inventory is a catalog where every listing is a different product, with its own photos, its own mileage and availability that changes. An ordinary store will not do: it needs search on real attributes.
And one question decides whether someone visits the dealership: *what would my monthly payment be?* If the visitor has to message on WhatsApp to find out, many will not.
What was built
An inventory with search by vehicle type, make, series, year and transmission — the five attributes someone who already knows what they want actually searches on.
On every vehicle listing, a financing simulator: the visitor enters their terms and sees the monthly payment without asking anyone. That is the piece that turns a visit into a sales conversation.
Around the inventory, pages for the rest of the business — vehicle consignment, financing plans, photography and video, paperwork, towing, insurance — and direct WhatsApp contact from any page.
A decision worth explaining
The inventory engine and the financing simulator were not written from scratch: they were built on a platform specialised in dealerships, configured and extended for this business.
That is a deliberate choice, and the one we recommend whenever a mature base for the problem exists: it costs less, ships sooner and is maintained by a whole team, instead of depending on us for every adjustment. Writing a vehicle inventory from scratch makes sense when the business needs logic no platform covers — and that is a different service.
Features and technologies
- Search by type, make, series, year and transmission
- Financing simulator on every vehicle listing
- Listings with a per-unit gallery and technical detail
- Service pages: consignment, financing, photography and video, paperwork, towing, insurance
- WhatsApp contact from any page
- Blog and news, with layout the client can edit
Everything on this list is verified on the published site: you can check it by opening it.
Need something like this for your business?
Tell us what you want to solve and we will reply with the recommended scope and a clear quote. If the project is not a fit, we will say that too.