Case study · Retail and industry · Curaçao
Global Paint Curaçao
Catalog and bookings for a Caribbean paint manufacturer
Global Paint manufactures paint in Curaçao and distributes industrial and marine brands. Its site is not an ordinary store: it has to serve the professional looking for a technical reference, the homeowner working out how much paint they need, and the visitor who wants to tour the factory — all at once.
The starting point
A manufacturer with a wide catalog and several distributed brands has a problem that is not about design: the product information is the product. If someone cannot find the right reference, they do not buy elsewhere — they call, or they do not buy.
On top of that, Curaçao is not billed in dollars. Showing prices in a currency that is not the customer's is pure friction at exactly the moment they are deciding.
What was built
A WooCommerce catalog priced in Netherlands Antillean guilders (ANG), the market's real currency, with product filtering so that reaching the right reference takes two clicks instead of reading a list.
On top of the catalog sit the tools a paint manufacturer needs and a generic store does not ship: a paint calculator to estimate how much is needed, a color matching system, and sections per distributed brand — professional, marine, mineral and private label.
And one piece that turns visits into conversations: factory visit booking with its own calendar, so anyone who wants to see the process picks their slot without a phone call to coordinate it.
What changed in day-to-day operations
The site stopped being a brochure and started doing work: it answers the technical question, quotes in the right currency and books the visit. Three things that used to go through a person.
The team maintains the catalog themselves. They do not have to ask us to change a price or add a product — that was part of the brief, not an extra.
Features and technologies
- WooCommerce catalog priced in ANG (Netherlands Antillean guilder)
- Product filtering across the catalog
- Paint calculator and color matching system
- Factory visit booking with its own calendar
- Sections per distributed brand: professional, marine, mineral and private label
- Store locator and contact forms
- Catalog managed by the client's own team
Everything on this list is verified on the published site: you can check it by opening it.
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